WWS Announces New Structure for Sales Team, Adds Customer Experience Role

Western Window Systems custom sales team
Sep 10, 2020

In an effort to continually deliver personalized, timely, and consistent customer service to its customers and partners, Western Window Systems has announced a new structure for its sales team with a focus on the customer journey.

“It’s a really exciting initiative,” says Jeremy Flynn, vice president of custom sales. “This is all about improving the experience of the customer from the beginning of the sale to the end of the sale and even post-service of the product.”

The initiative includes the creation of a director of customer experience position to be filled by Jason Seeley, currently a custom division sales manager for the western region. Jason will develop and lead a cross-functional team to identify and reduce friction and pain points for partners. “The focus will ensure that operations, policies, and procedures are developed and implemented for sustainable, optimized results for best-in-class customer experience,” Seeley says.

Further restructuring includes the appointment of Western Window Systems commercial sales director Brian Leizerowicz to the role of director of California custom and commercial sales. Architectural sales director Ty Cranford has moved into the role of director of north and western custom sales, and regional sales manager Cesar Fuentes will become director of south and eastern custom sales. The members of the restructured team all have decades of experience in the door and window industry and many have been with Western Window Systems for years.

“We’ve had a lot of changes, but the core of our company is still here, with people that have been here 10, 15, 25 years,” Flynn says. “There is a solid foundation to go along with our ability to build this customer experience component that’s going to continually evolve in order to help us hit our vision – which is to have fun creating a winning company that changes construction and helps our partners live better.”

The changes went into effect September 1, with a full transition into permanent positions expected by October 1.